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DIRECT MARKETING OF FARM PRODUCTS VIA THE INTERNET: A SURVEY OF SMALLFARMS.COM MEMBERS - T. BALL, AND Y. L. DUVAL - (25-8-2005)

The Internet provides the growing number of small-scale farmers a new platform for marketing their farm products directly to consumers. A web-based survey of Smallfarms.com members, a virtual market place for direct marketers of farm products, was conducted to understand the problems and opportunities that farmers marketing on the Internet currently face. Results show that a majority of the members have found their Internet direct marketing efforts to be at least somewhat successful. Most are very optimistic about future online revenues. However, many also recognize that they lack the skills and time required to implement successful Internet marketing strategies. More...

 
THE BROKER ROLE IN AGRICULTURAL ELECTRONIC COMMERCE - C. I. COSTOPOULOU & S. T. KARETSOS - (25-8-2005)

This paper analyzes the brokerage role in business-to-business electronic commerce for agricultural products. Brokerage is regarded as the core concept to overcome some of the current limitations of Internet electronic commerce. A number of research projects have been developed or are still developing relevant to the electronic brokerage. Some key projects addressing this topic are ABS, OFFER, and GAIA. In this paper, firstly, an overview of the electronic brokerage is given. Secondly, the electronic brokerage models proposed by the aforementioned projects adapted according to a specific scenario from the agricultural market. The scope of this paper is to offer a global, secure and open agricultural electronic market More...

 
EMERGING BUSINESS MODELS IN THE E-GROCERY INDUSTRY - Y.L. DUVAL - (25-8-2005)

E-grocers are making food grocery shopping more convenient and less time-consuming by offering online ordering, and home delivery services. Information has been gathered through company websites and informal phone calls to online grocery store employees and managers. Five different e-grocery business models have been identified: the integrated model, the thirdparty shipper model, the delivery-only model, the drop-shipping model, and the multi-channel model. The five models are compared and advantages and disadvantages of each model are presented.. More...

 
ELECTRONIC MARKETING CHANNELS AND MARKETING PLATFORMS IN FOOD CHAINS: THE GRAIN SECTOR - M. FRITZ, R. HELBIG, G. SCHIEFER - (25-8-2005)

This paper's purpose is to locate electronic marketing channels in the value chain of grain and cereal products in Europe and North America alike. In summary it may be said that numerous virtual marketplaces or online shops exist, which connect the different chain levels as well as provide domain knowledge and information. As a result, the conventional way of marketing both grain and cereal products is slightly transformed by the emergence of virtual trade platforms. As those platforms mostly perform across numerous chain levels, they possibly leverage vertical integration More...

 
HESSEN-MARKT - THE RURAL MARKETPLACE ON THE WEB - J. FÜHRER, R. ACKMANN - (25-8-2005)

The main focus of this interdisciplinary and branch uniting project is to accompany and to evaluate the introduction of an electronic system for information, shopping, trade and distribution of an agricultural direct marketing organisation, where scientifically, administratively, socially and economically relevant persons and organisations are involved. The goal is to develop a complete new chain of process in order to supply the consumer with fresh, regionally produced, high-quality products. A national source of information on nutrition and food on the Internet is currently linked to Hessen-Market. This source is called NutriInfo which is a comprehensive suitable information system linked to an indexed database providing the users with a search engine that will be used to find verified specific and reliable food related information. More...

 
AGRICULTURAL BUSINESS-TO-CONSUMER E-COMMERCE IN GERMAN SPEAKING NATIONS - RISK OR OPPORTUNITY? - R. HAAS - (25-8-2005)

B2C e-commerce offers certain opportunities and risks for small and medium sized farms (SMF). Opportunities, because the Internet gives SMF the chance to promote and sell their products or services to a global audience, 24 hours a day at reasonable costs. Risks, because nobody can guarantee whether the investment in a website will bring long-term rewards. Based on this situation the main research objectives of this study are: to collect information about the experiences of farmers doing B2C e-commerce and to identify factors distinguishing more and less successful farmers in B2C e-commerce. More...

 
CONCEPT AND EXPERIENCES FOR ADVANCED CHAIN MANAGEMENT IN THE AGRICULTURAL SECTOR: E-PROCUREMENT AND E-SALES - T. HAUSEN, R. HELBIG, G. SCHIEFER - (25-8-2005)

The purpose of this article is the discussion of a concept to gain advantage from e-business as well as of requirements for the realisation of e-business. The concept is handled in the context of the agrifood value chain. It includes the use of trade platforms as means for e-business. For the implementation of trade platforms and their use over the Internet, a list of suggested criteria as preconditions or factors, which aim to map the agrifood sector, is given. The platform prototype developed at the Chair of Management fulfills these requirements. In addition, examples for the value created by the trade platform are pointed out. More...

 
BUSINESS PROCESSES IN THE OLD AND IN THE NEW ECONOMY - HOW DOES E-BUSINESS CHANGE AGRIBUSINESS? - R. HELBIG - (25-8-2005)

This paper identifies the key-processes of e-business and shows up with solutions that makes integrated processes between different enterprises possible. Further it discusses organizational consequences of e-business in agribusiness and demonstrates developments towards chain encompassing networking or virtual organisations. More...

 
WORKFLOW DECISION SYSTEM AND ELECTRONIC COMMERCE IN AGRICULTURE DOMAINS - M. IVANOVIC, Z. BUDIMAC - (25-8-2005)

Different organizations noticed electronic commerce (EC) as a means of reducing costs and offering better services that are accessible to a wide range of market participants. To be successful with EC applications, integration of workflow system and some intelligent techniques should be able to support an integrated view of all business elements. A suitable architecture with mentioned capabilities is presented in the paper. More...

 
THE USE OF MARKET-MONITORING AGENTS IN E-COMMERCE - A. C. KREUDER, M. FRITZ, R. HELBIG, G. SCHIEFER - (25-8-2005)

The growing information need on one hand and the tremendous increasing of information resources like the Internet on the other hand requires a solution of this problem. This paper describes a concept for an information brokering technology based on the design of software agents. After identification of information needs, a description of the property and technology of software agents and robots is presented. To solve these problems, MarketMonitorè as a robot-oriented information brokering solution is prototyped. The emphasis for this seminar is to present the above-mentioned information brokering solution and to point out the advancement in the prototyping process. Further details on functions and data-structure are described. Besides, first implementations of the system are presented. More...

 
CREATING THE FUTURE OF FARMING - J. LAND - (25-8-2005)
 
E-COMMERCE IN AGRICULTURE - A. OFFER - (25-8-2005)

E-Commerce is thought to offer substantial benefits to agriculture, principally by reducing supply chain costs and thereby offering reduced input prices and better marketing opportunities for farm products. This paper discusses the potential advantages to farmers both as buyers and as sellers in the agricultural market place. Agricultural internet use in the UK has grown rapidly in the last 2 years and there is now considerable interest in e-Commerce in this sector. The issues emerging and lessons learned from the growth of e-commerce in the UK are then discussed including the role of distributors in complex agricultural fulfilment and the need for new payment models. Finally, conclusions are drawn which it is hoped will be useful to others developing similar services throughout Europe and beyond. More...

 
HOW DEVELOPMENTS IN INTERNET AND E-COMMERCE USE ARE CHANGING THE AGRICULTURAL INDUSTRY IN EUROPE - B.ROSS & G.WAKSMAN - (25-8-2005)

The objectives of this paper are to: take a European overview of developments in the use of the Internet by farmers and the agri-food sector more generally; provide a framework within which presentations on more specific aspects of/examples of E-commerce can fit; draw some conclusions about the direction the Internet is taking the agricultural industry, and the significance of the new technologies. The present situation will be described with special emphasis on how existing services were developed and are used. From a set of examples in different countries, a typology of services will be proposed. From this description we will assess whether E-commerce has really taken off, and how the development of E-commerce has changed agri-business from different points of view. Next developments will be envisaged, Internet service providers having to adapt so as to provide better services. More...

 
E-COMMERCE OPPORTUNITIES BETWEEN AFRICAN COUNTRIES & EUROPEAN UNION - I. P. VLACHOS, C. I. COSTOPOULOU, B. D. MAHAMAN, A. B. SIDERIDIS - (25-8-2005)

This paper aims to outline the opportunities of electronic commerce (e-commerce) development in common interest areas in the agricultural sector between European Union (EU) member states and African countries. It also attempts to investigate the benefits of and classify the barriers to the implementation of e-commerce in African countries. More specifically, this paper focuses mainly on business-to-business (B2B) e-commerce applications in agricultural industry developed under an intensive, active partnership scheme. These applications will try to exploit a virtual value chain to migrate much of agribusiness value-adding activities from the physical marketplace to the virtual marketplace. A case study for a B2B application between Greece and Niger is presented More...

 
BUILDING AN ONLINE AUDIENCE - J.C. WESTAWAY - (25-8-2005)

With the internet offering virtually limitless choice and competition for the farmers' online time, the following paper describes how Farmers Weekly has extended the services being provided to create a new online audience with Farmers Weekly Interactive. In building an audience for these services consideration has been given not just to their content but also their impact on existing products and positioning with other enterprises within agriculture. More...

 
IMPACT OF E-COMMERCE ON THE AGRICULTURAL INDUSTRY A. WHIBLEY - (25-8-2005)
 


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